Soldier to Soldier Hawaii

Zillow for sale by owner

The Ins and Outs of “For Sale By Owner” on Zillow

Navigating the world of real estate can be overwhelming, especially when trying to sell your home. Traditionally, most sellers enlist the help of a realtor, but with platforms like Zillow, more homeowners are testing the “For Sale By Owner” (FSBO) waters. If you’re considering this route, here’s what you need to know about Zillow’s FSBO feature.

1. What is FSBO?

“For Sale By Owner” is the process where homeowners opt to sell their property without the guidance of a real estate agent. This approach can save on commission fees but also requires the seller to take on all responsibilities of the sale.

Read more about the pros and cons of FSBO at Investopedia.

2. How Does Zillow’s FSBO Work?

Zillow provides an easy-to-use platform for individuals to list their homes. Once you’ve created an account:

  • List Your Property: Input the details, add high-quality photos, and provide a compelling description.
  • Set Your Price: Zillow’s Zestimate can give you a ballpark figure, but remember, this is an estimate. Research comparable sales in your area or consider getting an appraisal.
  • Engage with Potential Buyers: Interested parties will contact you directly through the platform.

For a step-by-step guide on listing FSBO on Zillow, visit Zillow’s Help Center.

3. Benefits of Using Zillow for FSBO

  • Wider Audience: Zillow is one of the most popular online real estate marketplaces. Listing here ensures your property gets plenty of eyes.
  • Cost Savings: Avoid realtor commission fees, which can be significant.
  • Control: You have full control over the listing, pricing, and negotiation processes.

Find out more about the benefits from Zillow’s official blog.

4. Challenges and Considerations

While FSBO on Zillow can be advantageous, there are challenges:

  • Time Commitment: Handling showings, negotiations, and paperwork takes time.
  • Legal and Financial Nuances: Navigating contracts and understanding the legalities of home selling can be complex.
  • Pricing Strategy: Without an agent’s expertise, you risk underpricing or overpricing your home.

For a deeper dive into FSBO challenges, Bankrate provides a thorough analysis.

5. Tips for Success

  • Professional Photos: Consider hiring a professional photographer. Quality photos can make a world of difference.
  • Stay Available: Ensure you’re available for showings and respond promptly to inquiries.
  • Seek Legal Advice: Consider consulting with a real estate attorney to ensure all paperwork is in order.

For more FSBO success tips, Redfin’s guide is an excellent resource.


Opting for “For Sale By Owner” on Zillow can be both rewarding and challenging. If you decide to embark on this journey, arm yourself with knowledge, stay informed, and always be ready to adapt. It’s a unique experience that, when done correctly, can be incredibly fulfilling and economically advantageous.

Celester Thomas

Company Blog – Soldier to Soldier Hawaii Realty

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