Behind the Scenes of House Hunters and its Collaboration with Valpak
House Hunters is a popular reality television series that has been airing on HGTV since 1999. The show follows individuals, couples, or families searching for a new home, with the assistance of a real estate agent. Each episode features three properties, and by the end of the episode, the buyers must decide which one they will purchase or rent.
The format of the show has been a hit with viewers, providing insight into the home buying process, the compromises that often need to be made, and, of course, the chance to peek inside other people’s homes. But did you know that House Hunters has collaborated with Valpak, a leader in local print and digital coupons? In this blog post, we will delve into why House Hunters decided to work with Valpak and how it benefits both parties and the viewers.
Why House Hunters and Valpak?
- Target Audience Alignment: Both House Hunters and Valpak target a similar audience – homeowners or potential homeowners who are interested in home improvement, home services, and local businesses. This makes the collaboration a natural fit.
- Increased Exposure: By working together, both brands can increase their exposure to a wider audience. House Hunters viewers are introduced to Valpak and its offerings, while Valpak users may become more interested in watching House Hunters.
- Value Addition: Valpak provides valuable coupons and discounts on local services, restaurants, and shops. House Hunters viewers, who are often in the process of moving or renovating, can greatly benefit from these discounts.
- Supporting Local Businesses: Both House Hunters and Valpak have a focus on local businesses. House Hunters often features local real estate agents and highlights local neighborhoods, while Valpak provides a platform for local businesses to offer coupons and discounts.
How the Collaboration Works
Valpak often runs special promotions or advertisements in conjunction with House Hunters episodes. For example, they may offer a special discount on moving services or home improvement stores in the area where the episode is filmed. Viewers can access these discounts by visiting the Valpak website or using the Valpak app.
Additionally, Valpak may run advertisements during House Hunters commercial breaks, promoting their services and special offers. This helps to reinforce the brand association and encourages viewers to check out Valpak for local deals.
Benefits for Viewers
- Savings: Viewers can save money on services and products they need during the home buying, moving, or renovating process.
- Supporting Local: By using Valpak coupons, viewers can support local businesses in their community.
- Convenience: The Valpak website and app make it easy for viewers to find and use coupons in their local area.
Conclusion
The collaboration between House Hunters and Valpak is a win-win for both parties and provides additional value to the viewers. By aligning with a similar target audience, increasing exposure for both brands, providing valuable discounts, and supporting local businesses, this collaboration enhances the overall experience for House Hunters viewers.
Whether you are in the process of buying a new home, moving, or just enjoy watching others embark on their home buying journey, be sure to check out Valpak for savings in your local area.
Celester Thomas
