Soldier to Soldier Hawaii

“Riding the Wave: The Steep Climb of Oahu’s Rental Prices



Located in the heart of the Pacific Ocean, Oahu, the third-largest island of Hawaii, often known as “The Gathering Place,” is famous for its breathtaking beaches, dramatic landscapes, and vibrant culture. However, beneath its paradisiacal surface, a concerning trend has been escalating over the years – the soaring cost of rental housing. This blog post delves deep into how high rents have increased on Oahu, examining the factors contributing to this growing concern and its broader implications for the community.

The Escalation of Rental Prices

Historically, Oahu has always been a premium living location, attributed to its picturesque landscapes, enviable climate, and robust tourism industry. Over the past few years, however, the island has experienced a significant increase in rental prices, making it increasingly unaffordable for many residents.

Between 2020 and 2023, the average monthly rent for a one-bedroom apartment in Honolulu, the capital city located on Oahu, jumped from $1,800 to $2,500, marking an increase of almost 40%. Similarly, larger homes that could accommodate families saw rents increase from an average of $2,500 in 2020 to over $3,500 in 2023. The rise in rent is not just restricted to Honolulu; it extends to other parts of the island as well, hitting both the urban and rural areas.

Factors Contributing to the Increase in Rent

Several factors are contributing to the increasing rents on Oahu.

  1. Increased Demand: As more people opt for remote work due to the pandemic, they’re choosing to move to places that offer a better quality of life, like Oahu. This increased demand for rental properties on the island has pushed prices up.
  2. Limited Supply: Oahu’s geographic constraints limit the amount of available land for new construction, creating a supply-demand imbalance that drives up rental prices. Additionally, strict zoning laws and high construction costs further limit the addition of new rental properties.
  3. Tourism Influence: With the island’s economy heavily reliant on tourism, many property owners find it more profitable to convert long-term rental properties into short-term vacation rentals. This shift reduces the housing available for long-term residents, thereby increasing the price.
  4. Rising Costs of Property Ownership: Higher property taxes, insurance costs, and maintenance expenses have also led property owners to increase rents to maintain profitability.

The Broader Implications

The high rents on Oahu have serious implications for the community. Many local families are finding it increasingly difficult to afford housing on the island. This economic strain is pushing some residents to move to neighboring islands or even the mainland, leading to a significant demographic shift.

Moreover, the high cost of living also deters top talent from relocating to Oahu for work, potentially impacting the island’s business growth and economic development.

Moreover, the rise in homelessness, an issue that Oahu has been grappling with for years, can be partly attributed to the high cost of rentals.


The issue of soaring rental prices on Oahu is complex, with its roots in the basic principles of economics, local policies, and external influences. It’s clear that a multi-pronged approach – incorporating affordable housing initiatives, zoning reforms, and community support systems – is necessary to address the issue and ensure that the island remains an accessible and welcoming place for all. For now, the paradise of Oahu comes with a steep price tag, but it’s up to policymakers, community leaders, and residents to chart a path forward towards affordability and inclusivity.

Celester Thomas

Company Blog – Soldier to Soldier Hawaii Realty

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